NICHE is born from the vision of Pedro Santos Rodríguez, founder of ESMOART three years ago and a professional with experience in communication, creative direction, and social media management for brands and real projects. His sensitivity was shaped at home, inspired by his grandmother Chitti and by a life surrounded by art, beauty, and discernment. After years of work, international travel, and a growing global network, he created NICHE to offer brands a coherent, human, and aesthetic perspective — one built on beauty, time, and a truly global point of view.